Wednesday, September 16, 2009

Canada Safeway Expands Selection Of Kinnikinnick Products

Canada Safeway has been a Gluten Free leader in the mainstream grocery market in Canada. They have sold Kinnikinnick products for years (almost 10 years if memory serves).

Hmmm, I bet some of you are saying, "What? I shop at Safeway all the time and I've never seen Kinnikinnick!" It isn't the easiest to find, but if you know where to look, it's -always- available in all 200+ Safeway stores in western Canada. Our products have been sold out of the small freezer in the Bakery section (where the ice cream cakes are sold).

If you check out that freezer today you'll find:
  • English Muffins
  • Blueberry Muffins
  • Cheese Tap Rice Bread
  • Tapioca Rice Bread
  • Sunflower Flax Bread
  • Robins Honey Brown Bread
  • Raisin Tapioca rice bread
  • Cinnamon Buns

Even though our products have been a bit hard to find for some people, Safeway has been pleased enough with sales to decide to do a major line expansion.

Starting as soon as next week (Sept 21) they'll be adding the following to the freezer section:
  • White Sandwich Bread
  • Italian White Tapioca Rice Bread
  • NY Style Plain Bagels
  • Cinnamon Sugar Donuts
  • Chocolate Dipped Donuts
  • Personal Pizza Crusts
And maybe even more exciting, they'll be adding 4 new cookies:
  • KinniTOOS Chocolate Vanilla Sandwich Cremes
  • KinniTOOS Vanilla Sandwich Cremes
  • S'moreables Graham Style Crackers
  • KinniKritters Animal Cookies
These cookies will be available on the "Sweets" table in the bakery or immediately adjacent to the bakery. If you can't find them, just ask. Note that it may take a bit of time for the products to make their way into the stores so you might not see them for a couple a weeks in some locations.

Some people may be disappointed to learn that Safeway will be dropping the Raisin Tapioca Rice bread and Cinnamon Buns to make room in the freezer but overall this is a win for everyone.

Be sure to check back frequently as I've got a couple of exciting new product announcements to make over the next couple of weeks.

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