Wednesday, June 23, 2010

Kinnikinnick Chocolate Dipped Donuts Reviewed by Phil Lempert "The Supermarket Guru"

We were really pleased to see our Chocolate Dipped Donuts Reviewed by Phil Lempert "The Supermarket Guru" this week.

In the review New Food Product Hits & Misses 23 June 2010, Phil gives us an 80

Taste-27 90.00%

An 80 is pretty good but he really hammered us for our ingredients. He says: concern that I have is just reading these ingredients things like fructooligosaccharide and sodium acid pyrophosphate are sure to make moms concerned about ingredients; even if you do have a gluten allergy! While you certainly have to give up certain ingredients to follow a gluten-free diet I think that this product asks a bit too much.

We sent Phil a note basically saying that while we absolutely agree that just because a consumer is avoiding gluten doesn’t mean they should eat packaged foods with unhealthy or unnecessary additions, these “scary” ingredients in Kinnikinnick’s donuts (and all our products that use them) are actually intended to make the product healthier.

The ingredients he's referenced are fructooligosaccharide (FOS) and sodium acid pyrophosphate (SAPP ). We want to clarify for our customers what these ingredients are and why we use them.

Sodium acid pyrophosphate (SAPP) is used in baking powders to react with baking soda (sodium bicarbonate) to provide leavening in baked goods. Many commercial baking powders contain sodium aluminum sulfate (SAS). Some studies have shown a link between aluminum and organ toxicity and even Alzheimer's Disease. We make our own corn & aluminum free baking powder called KinnActive Baking Powder, which we sell and also use in many of our baked products. SAPP is used in KinnActive, making it a healthier and functional addition.

Fructooligosaccharide (FOS) & Inulin are most commonly made from chicory, and are soluble fibers. Both are naturally occurring in many common fruits and vegetable including Asparagus, Banana, Chicory, Garlic, Leek, Jerusalem Artichoke and Onions. They have been clinically shown to have many health benefits:

  1. Studies have shown that FOS & Inulin help Calcium absorption. * Calcium deficiency is a major problem for those with Celiac Disease.*
  2. They are prebiotic and help maintain intestinal health.*
  3. They help regulate Triglycerides, Glucose and Insulin response in Diabetics (and Celiac Diabetics).*
  4. They help reduce the amount of sugar required in a product, keeping calories lower.*

Phil's reply was:

As you know we base the reviews solely on what a shopper sees on pack - without explanation on the package its too confusing to make the purchase decision.Our policy is not to do follow up or clarification unless there was an error

We do understand the reasoning behind basing a review of ingredients solely upon what a person can read on the package but we also can't list what every ingredient does and why we use on the packaging either. Fortunately, we have the web and this blog and I hope this clears up a few things.

As always, we are more than happy to answer most any questions you have about our ingredients or procedures either publicly on this blog or by email to


Anonymous said...

Perhaps he should have done his homework before stating this comment about the ingredients. People, especially someone like him, should make educated comments, and in this case, reviews. It would have taken him all of five minutes to look that up or contact you for clarification.

JayB said...

I guess in defense of Phil (not that he needs it) I'd have to say that he does have a point. The general population (who are his audience) would look at a label from an entirely different perspective than someone with Celiac or food allergies. Big words often mean bad things. Most people don't research what they eat like we do :) Still all in all we're very pleased. He liked the donuts and anytime we hear that someone who doesn't -have- to eat GF liking our products, we feel pretty good.

Anonymous said...

They're doughnuts, not a miracle weightloss food. They're supposed to be bad for you - eat them in moderation and it's all good.

JayB said...

As a donut goes, these are pretty "healthy", 4.5-6 g fat and 0 trans fat as compared to 12-14 g and 0.3 - 0.5 g trans fats for a leading national brand.

But you're absolutely right, donuts are not a food group :)

Moderation and an overall healthy diet are the key.

mjdolce said...

I agree with the first commenter. If you are going to hold yourself up as a "guru" of a particular field, then you should absolutely do your research before making claims about a particular item. Glad to see Kinnikinnick donuts getting "press", just wish it were better educated press.