Monday, February 6, 2012

Kinnikinnick Soft Breads & Buns are now available!

After over a year of research and development, we are pleased to announce the launch of Kinnikinnick Soft Breads & Buns. These products were developed not only to provide great taste & texture but the best nutritional values possible. With this post we're going to highlight why we think these new products set a new standard in gluten free bread products. These products have been available in our Toss Your Toaster Exclusive Preview for about a month so we've added some comments from people who have tried them.

Unbeatable Taste and Texture
The new Kinnikinnick Soft breads & buns are specially formulated so they don't require toasting and they remain soft after freezing. This means you can now make and take a sandwich, a hamburger or hot dog anywhere, anytime. You are no longer tied to the toaster. School or work lunches are no longer something to tolerate, but to enjoy.
 I have been eating incredibly delicious sandwiches for the last few days ... No toaster involved - Chere via Facebook
We have had sandwiches using this bread, and it was fabulous! I had stopped eating sandwiches much because the bread would dry out so badly. I made these in the morning and ate about noon. The bread did not dry out. It tasted great and had a fabulous texture. My GF-by-choice boyfriend loves it and said, "Please get this out in as wide of a distribution as possible" via the Web.
Love the breads! Especially the fact that they don't need toasting first, although I tried a slice toasted for breakfast yesterday. It was good toasted, too. via the Web.
Yesterday morning I packed a salmon salad sandwich on the new soft multigrain bread and it travelled stupendously. Great sandwich later in the day. And the loaf was a few days old! Amazing. - Susan via Facebook

Our Full Size Loaf compared to another brand.
Great Value
We've done something is rare in today's world. We increased the size of our loaf of bread and we reduced the price! Breads are a full size loaf with regular thickness slice. It looks like "real bread" and tastes and smells like it too. While they're about the same size, we've reduced the price of our buns too, by over a dollar per package.

With an industry leading price of less than $5.00 suggested retail for the line, the new Kinnikinnick Soft Products are as affordable as they are tasty.
I was so excited to see full loaves of bread! The bread feels soft like regular bread and smells heavenly!

Good For You
Good Nutrition and Gluten Free used to be mutually exclusive. We recognize our responsibility to not only create a product line that tasted great, but that is good for you. No more empty carbs & starches. Kinnikinnick Soft Bread & Buns have great nutritional values to go along with their outstanding taste and texture.

Soft Multigrain Bread With Brown Rice, Sunflower Seeds, Flax Seeds Quinoa & Teff

 All of the new products (even the white ones!) :
  • Have at least 5 g of Fiber per serving
  • Have Zero Cholesterol
  • Have Zero Trans Fat
  • Have 1 g or less sugar per serving
  • Are Fortified with 5 essential nutrients
  • Are lower in sodium than our existing bread products and many other bread products on the market (even non-gluten free breads)
  • Have no Artificial Colours, Flavours or Preservatives
To highlight each product's nutritional benefits, we've provided an easy to read and understand Nutritional Summary on the front of each package.

We are very proud that these are the first Gluten Free Bakery Products to qualify for the Canadian Heart & Stroke Foundation's Health Check ® Program. "To earn the Health Check symbol, every food or menu item in the program must meet nutrient criteria, established by Health Check, based on the recommendations in Canada’s Food Guide. The Health Check logo tells you the food or menu item has been reviewed by the Heart and Stroke Foundation’s registered dietitians and can contribute to an overall healthy diet."

Bright New Packaging And Suggested Retail Prices.

New Look Packaging for a New Taste and Texture.
Like all other nationally distributed gluten free bakery products, our new products are sold out of the freezer. (yes, even the products that are sold "fresh" on the shelf have been previously frozen in most cases). To help you find our new products in the freezer, we've completely redesigned our packaging with bright colours and a bold new design. The distinctive bright yellow body has a window at the bottom so you can see the great looking breads and buns and has, as we mentioned above, the easy to read nutritional summary panel.

We've already started shipping orders to our distributors and the word is spreading in the retail stores but the official launch date is in March. It will take some time for the new breads to hit the stores. You will be able to buy them directly from our website and a limited number of retail stores starting today.

The situation is a bit different with our new Soft Hamburger & Soft Hot Dog Buns. Starting, immediately, these new items will be replacing our existing hot dog & hamburger buns. If your store is currently carrying either bun, you'll know the new ones are in stock when you see the bright yellow package.

Soft Hot Dog Bun
Soft Hamburger Bun

The new Bread and Hot Dog Rolls are AMAZING!!!!! - Monika, VA via Facebook

Without doubt the best GF hamburger bun I have ever tasted. Texture was perfectly 'bready' made for a fantastic burger. via the Web
This range of buns is sure to be a huge success. It is hard to believe they are gluten free. via the Web

Watch for these in your local restaurant, stadium, or on your next cruise.
To coincide with the launch of these new products, we are greatly expanding our food service program. All of these new items (and many others) are now available to restaurants, sports facilities, theme parks, cruise lines, healthcare institutions and schools, colleges and universities.Any food service customer interested in these new products can contact us at for more information.
The new soft buns from Kinnikinnick are a hit at the pub! via Twitter
You Can Help
You can help get these products into your local store sooner by asking your local store manager for them. If you'd like you can print out our product information sheets for the Soft Breads & Soft Buns 
Absolutely LOVE LOVE the bread! I'm sold after having just 2 slices. Keep on makin magic! via Twitter

In closing, I'd like to say that we are very, very excited about these new products and we hope that you are too. I'll leave the final comment to a Toss Your Toaster Survey respondent:
"I've never had anything in my whole life that tastes so good!!!!!"

 ✝ The Heart and Stroke Foundation’s registered dietitians have reviewed these items to ensure they meet the specific nutrient criteria developed by the Health Check™ program based on the recommendations in Canada’s Food Guide. A fee is paid by each participating company to help cover the cost of this voluntary, not-for-profit program. See