Thursday, May 17, 2012

Kinnikinnick Soft Multigrain Bread Wins SELF Magazine's 2012 Healthy Foods Award - Best Gluten Free Bread

18 months ago, when we first started the development of our new soft breads and buns, we outlined three objectives.

  1. To make a gluten free bread that was soft and tasty even out of the freezer.
  2. To make a full size loaf gluten free bread with a price that was below $5.00
  3. To make a gluten free bread that was at least as nutritionally sound as standard whole wheat bread
Your amazing comments on Facebook, Twitter and in blog reviews have shown us that we were pretty successful with #1.

Our suggested retail price for the new Soft Multigrain and Soft White is $4.99 so we nailed #2. 

The new soft breads and buns became the first Gluten Free Bakery Products to qualify for the Heart & Stroke Foundation of Canada TM Health Check TM Program and we are very proud of that fact.

And now, we're pleased to announce that the new Kinnikinnick Gluten Free Soft Multigrain Bread has been voted by SELF Magazine (circ. 1.5 million) as Best Gluten Free Bread in the Healthy Food Awards 2012.

According to SELF Magazine:
SELF experts Willow Jarosh, R.D., and Stephanie Clarke, R.D., of New York City created the criteria to help select food awards contestants, ensuring that winners are low in calories, saturated fat, sodium, and added sugar, and are free of artificial sweeteners. Take this list along with you when you shop (or to audit what's already in your kitchen) and feel good about digging into any product that meets the guidelines!

And the award details

Kinnikinnick Soft Multigrain (150 calories, 6 g fat per 2 slices)
Made with brown rice and quinoa flours versus wheat flour, these slices are great for gluten shunners. Carb lovers were pleased with the fluffy factor. And unlike many no-gluten foods, this loaf is high in fiber: A serving supplies 5 g.

We are so pleased that we are being recognized for being the first company to disprove the notion that gluten free has poor taste and texture, is expensive and is not healthy.

We love the fact that the taste and texture of the new breads and buns are what people have been looking for and that we've been able to keep the price down.

Most of all though, we are pleased that we've been able to produce a product that you and your family can feel good about eating. I think we knocked #3 out of the park.


Sherri said...

And we are all so so glad you are a company that constantly strives to "knock it out of the park" ~ Love your new breads and buns ~ the taste is superb and the cost and nutrition factors are just a bonus! Thank you again ...

Eleanor Jean Creasey said...

Had a chance to taste your new bread today at Making Tracks for Celiacs in Baltimore, MD! Excellent!!

Christina S said...

Congrats... I tasted you're be soft bread at the long island expo. I have loved you're products being that I am also allergic to soy and corn. I felt like I was a kid... Amazing that it taste even better than gluten counterpart in my opinion. Thank you so much..

Anonymous said...

Can't thank you enough for making the best gluten free bread on the market, and the price is a real bonus.

Anonymous said...

The soft buns and bread are a great improvement. Much appreciated.

Anonymous said...

Soft bread and buns are excellent. Thank you for the great taste and texture.

leona Kyrytow said...

I recently stopped eating wheat because a girlfriend suggested that the bloating I was experiencing when I ate wheat products might diminish if I wasn't eating them. She gave me a loaf of Kinnikinnick multigrain bread, and I've never loked back! It's not just the huge belly I've given up; I have an increased amount of energy! The thing I notice the most...I have been struggling to get out of bed in the morning for decades; I could sleep through a screaming alarm for up to 1 and a half hours. Now I'm awake the first time the alarm goes off, and I get up ready to take on the day!!! Wheat free is the way for me!
Leona Kyrytow

Anonymous said...

I first tried kinnikinnick multigrain bread on a cruise ship that I was on. I couldn't believe that it was gluten free. It was delicious. I asked the cook on the ship to show me the package. When I saw the name kinnikinnick, I kept in my memory banks and searched for it when I returned home. I even called the company to find out where it was sold. I had to special order it from a local health food store, but it is so worth it. It is sooooo yummy and that is not often the case with gluten free. I hope they will have a location in the States some day. It comes all the way from Canada, but the company makes sure that it is fresh. It never tastes like freezer burn, or stale, like some of the local breads. Keep up the good work kinnikinnick.