- To make a gluten free bread that was soft and tasty even out of the freezer.
- To make a full size loaf gluten free bread with a price that was below $5.00
- To make a gluten free bread that was at least as nutritionally sound as standard whole wheat bread
Our suggested retail price for the new Soft Multigrain and Soft White is $4.99 so we nailed #2.
The new soft breads and buns became the first Gluten Free Bakery Products to qualify for the Heart & Stroke Foundation of Canada TM Health Check TM Program and we are very proud of that fact.
And now, we're pleased to announce that the new Kinnikinnick Gluten Free Soft Multigrain Bread has been voted by SELF Magazine (circ. 1.5 million) as Best Gluten Free Bread in the Healthy Food Awards 2012.
According to SELF Magazine:
SELF experts Willow Jarosh, R.D., and Stephanie Clarke, R.D., of New York City created the criteria to help select food awards contestants, ensuring that winners are low in calories, saturated fat, sodium, and added sugar, and are free of artificial sweeteners. Take this list along with you when you shop (or to audit what's already in your kitchen) and feel good about digging into any product that meets the guidelines!
And the award details
Kinnikinnick Soft Multigrain (150 calories, 6 g fat per 2 slices)
Made with brown rice and quinoa flours versus wheat flour, these slices are great for gluten shunners. Carb lovers were pleased with the fluffy factor. And unlike many no-gluten foods, this loaf is high in fiber: A serving supplies 5 g.
We are so pleased that we are being recognized for being the first company to disprove the notion that gluten free has poor taste and texture, is expensive and is not healthy.
We love the fact that the taste and texture of the new breads and buns are what people have been looking for and that we've been able to keep the price down.
Most of all though, we are pleased that we've been able to produce a product that you and your family can feel good about eating. I think we knocked #3 out of the park.