Kinnikinnick Soft Multigrain Bread Wins SELF Magazine's 2012 Healthy Foods Award - Best Gluten Free Bread

18 months ago, when we first started the development of our new soft breads and buns, we outlined three objectives.

1. To make a gluten free bread that was soft and tasty even out of the freezer.
2. To make a full size loaf gluten free bread with a price that was below $5.00
3. To make a gluten free bread that was at least as nutritionally sound as standard whole wheat bread

Your amazing comments on Facebook, Twitter and in blog reviews have shown us that we were pretty successful with #1.

Our suggested retail price for the new Soft Multigrain and Soft White is $4.99 so we nailed #2. 

The new soft breads and buns became the first Gluten Free Bakery Products to qualify for the Heart & Stroke Foundation of Canada ^TM Health Check ^TM Program and we are very proud of that fact.

And now, we're pleased to announce that the new Kinnikinnick Gluten Free Soft Multigrain Bread has been voted by SELF Magazine (circ. 1.5 million) as Best Gluten Free Bread in the Healthy Food Awards 2012.

According to SELF Magazine:

SELF experts Willow Jarosh, R.D., and Stephanie Clarke, R.D., of New York City created the criteria to help select food awards contestants, ensuring that winners are low in calories, saturated fat, sodium, and added sugar, and are free of artificial sweeteners. Take this list along with you when you shop (or to audit what's already in your kitchen) and feel good about digging into any product that meets the guidelines!

And the award details

Kinnikinnick Soft Multigrain (150 calories, 6 g fat per 2 slices)
Made with brown rice and quinoa flours versus wheat flour, these slices are great for gluten shunners. Carb lovers were pleased with the fluffy factor. And unlike many no-gluten foods, this loaf is high in fiber: A serving supplies 5 g.

We are so pleased that we are being recognized for being the first company to disprove the notion that gluten free has poor taste and texture, is expensive and is not healthy.

We love the fact that the taste and texture of the new breads and buns are what people have been looking for and that we've been able to keep the price down.

Most of all though, we are pleased that we've been able to produce a product that you and your family can feel good about eating. I think we knocked #3 out of the park.

How to get your local store to carry the New Soft Gluten Free Breads & Buns from Kinnikinnick

It's been just about 2 months since we launched our new Soft Breads & Buns and almost all of our distributors now have them in their warehouses. There are quite a few stores now stocking these products but our next big task is to make all retailers aware of them and this is something that you can help with.

We've developed a handout you can give to your local store. There's room on this letter for your comments, so you can let the store know you'd like to see them stock the New Soft Breads & Buns and why.

If you belong to a support group, photocopy this letter, distribute to your group and hand them to the store manager. A stack of letters can really make an impact on retailers deciding whether or not to stock a product..

Download Now

Right now, the most frequent question we are being asked on Facebook, Twitter & in emails is "where can I get these products?"  It's always a challenge to answer that as most of the time, we don't know who carries what. However, we'll be launching a tool to help with that in the coming days. We'll make an announcement here when it's available.

In the meantime, if nobody close has the new products you can always order directly from us.

If our best in the industry, $10 flat rate shipping fee to most areas still is a barrier to ordering directly, don't forget that as long as the order is less than $200, is shipped to one address and is paid for with a single credit card you can combine your order with friends or family!