Thursday, August 21, 2014

Introducing Two New Soft Breads - Whole Grain & Cinnamon Raisin

We are pleased to announce that Whole Grain and Cinnamon Raisin breads join our popular line of Soft and Healthy breads.

Whole Grain Bread

Made with Brown Rice, Quinoa and Teff, our Whole Grain Bread is our first product to carry the Whole Grain Council Stamp which indicates that a serving contains at least 8g of whole grains per serving.

Other nutritional highlights (per 2 slice 63g serving):
  • 5g Fiber
  • 0 Cholesterol
  • Only 2g Sugar
  • 3g Protein
  • Fortified with vitamins and minerals
Our new Whole Grain is different from our Multigrain bread in that it doesn't have seeds so it's perfect for kids and those who don't like "crunchy bits" in their bread. Like all our soft breads, you don't need to heat or toast it but if you do want toast or grilled cheese it toasts just like regular bread.

Cinnamon Raisin Bread

Our Cinnamon Raisin Bread is a true raisin bread, with raisins being 50% of the weight of the dry flour blend. Translation: Lots of plump raisins! With a touch of molasses and a pinch of cinnamon, this is the perfect breakfast bread. It is fantastic toasted and makes an amazing French Toast. But just because this bread is a bit on the fun side, doesn't mean that we haven't made it as nutritionally sound as possible.

Nutritional highlights (per 2 slice 70g serving):
  • 4g Fiber
  • 0 Cholesterol
  • 4g Protein
  • Fortified with vitamins and minerals
Both breads have been developed under our new Non-GMO road map and have labelling indicating that the ingredients used are not the product of genetic engineering.
These breads are available today from our website and will be coming soon to retailers across the continent over the coming months.
Where Can I Get The New Breads/How Can I Get My Store To Carry Them?


Check out our Store Finder and if we know what a store is carrying, we list it for you.

If there's nothing close by to you yet or they aren't carrying the new breads, you can help! To get your local store to carry the entire line of Soft Breads & Buns it's important that they know you want to buy them.

Our Soft Multigrain and White Breads, Hamburger and Hot Dog buns available in every one of our distributor's warehouses and retailers can bring them in anytime. The two new breads are just now making their way in to distributors. Creating demand from retailers (by you asking for them) will help make them more widely available.

We've developed a handout you can give to your Local Store. There's room on the back of this letter for your comments, so you can let the store know you'd like to see them stock the New Soft Breads & Buns and why.

If you are a family of celiacs or belong to a support group, photocopy this letter, distribute to your family/group and hand them to the store manager. A stack of letters can really make an impact on retailers deciding whether or not to stock a product.

Download the letter now (pdf)

If you still don't want to wait, don't forget you can still always order directly from us.